What does “personal information” mean?
Collecting personal information
Sunrise Gate Homes collects personal information from individuals on a voluntary basis through surveys, contest entry forms, registration forms, questionnaires, transaction documents or other similar documents.
Using personal information
Sunrise Gate Homes uses personal information that it collects for the following limited purposes:
- To communicate with individuals
- To assist in understanding individuals’ needs and preferences and to adjust our products and services accordingly
- To conduct, process and complete transactions with customers
- Sunrise Gate Homes may, from time to time, contact individuals by electronic format, regular mail or telephone for any of the purposes set out above.
Disclosing personal information
We knowingly disclose personal information when we have received your consent to do so or under limited circumstances specifically described when personal information is collected.
However, we will disclose personal information without such consent when such disclosure is permitted or required by law.
We will not knowingly disclose personal information to any third parties except:
- To our agents, professional advisors, promotional and marketing agencies, and to any other third parties in order to complete transactions, to process data and to service our customers. These third parties and their respective employees are only provided with such personal information as is necessary to perform the services for which they have
been contracted and are restricted from using the personal information for any purpose other than as described above.
- Sunrise Gate Homes does not sell, rent or trade personal information that it collects. In the event of the sale of Sunrise Gate Homes, personal information may be one of the transferred business assets.
Retaining personal information
PROTECTING PERSONAL INFORMATION
COOKIES, ANALYTICS, REMARKETING AND OPTING OUT BROWSING THE SUNRISE GATE HOMES AND ASSOCIATED WEBSITES
Together with our service providers, we collect IP (Internet Protocol) addresses from all Sunrise
Gate Homes and associated website visitors as well as other related information, such as your operating system, your internet browser, page requests and the average time you spend on our website. This information is used to help us generally understand our Sunrise Gate Homes and associated website activity and to monitor and improve the overall website experience.
As you browse the Sunrise Gate Homes and associated websites, advertising cookies will be placed on your computer so that we can better understand your interests. A “cookie” is a small amount of data that our website can send to your internet browser which may then be stored on your computer’s hard drive so that we can recognize you when you return to our website in the future. If you have registered with the Sunrise Gate Homes and/or associated websites, these cookies may let us know who you are and identify your browser as one that has visited the websites before. These cookies may also be required to access your account information (which is securely stored on the hard drive of our computer) in order to allow us to deliver our products and personalized services to you. You may set your web browser to notify you when you receive a cookie or to not accept certain cookies. However, if you decide not to accept cookies from the websites, you may not be able to take advantage of all of the features of the website.
ANALYTICS AND REMARKETING
Analytics (“GA”), with the ability to gather and analyze information about the areas that you visit on the Saxon Developments and associated websites that will be used to personalize our website in accordance with your interests and assumed preferences. In addition, you may view advertisements posted on the site by Google or other third parties. Through ﬁrst party and third party cookies, as well as related technologies such as web server logs, tracer tags and web beacons, these third parties may collect information about you while you are visiting the websites and other websites. They may use this data to show you advertisements on the websites and across the Internet based on your prior visits to the websites and elsewhere on the Internet. We do not collect this information nor do we control the content of the advertisements that you will see from these third parties. For more information on GA, see: “How Google uses data when you use our partners’ sites or apps”.
OPTING OUT OF INTEREST-BASED ADVERTISING
If you want to ﬁnd out more about the collection and use of information by third parties for customized advertising purposes, or if you would like to opt-out of certain third-party cookies and make selections about what online advertisement you want to receive, you can visit the Digital Advertising Alliance website at www.digitaladvertisingalliance.org or http://www.aboutads.info/choices/ or the Digital Advertising Alliance of Canada website at http://www.youradchoices.ca/choices. You may also be able to opt-out of customized Google Display Network ads by visiting the Ads Preferences Manager http://www.google.com/ads/preferences/ and the Google Analytics Opt-out Browser Add-on http://www.google.ca/ads/preferences/plugin/. Your continued use of the Saxon Developments and associated websites without opting out means that you understand and agree to data collection to provide you with remarketing ads using GA and cookies from other third parties based on your prior visits to our websites and other websites elsewhere on the Internet.